Overview
When Gerard Adriaan Heineken started brewing, he used yeast experts to ensure beer could be transported without losing its unique, distinctive taste. One hundred years on and Heineken is still innovating. But today’s experts are focused on making sure the brand, rather than the beer, can be exported without any loss of flavour.
To drive brand coolness and relevancy globally, Heineken moved to a one core creative idea that would drive the enjoyment of their drinks range for the world.
To achieve this, the current Brand Portal intranet would be restructured around the campaign ecosystem bullseye, each target representing a key component in Heineken's global marketing campaign. Each layer represented a site section that would provide assets for users to view and download.
Goals & Objectives
Re-structure the portal around the campaign bullseye ecosystem that would represent Heineken's global marketing campaign.
Keep users informed about the latest news, documents and assets.
Update the portal to a darker colour palette for reduces eye strain and improve visual experience.
Wireframes
Design System
Concepts
